Author Archives: dcfalter

Google Places Local Search Optimization If you’re following any of my latest activity, you’re probably a local business and you likely fall into one of two camps. A) You have a listing on Google Places local search but it probably has a couple of reviews, if that, has no optimization, and has no “STAR” ratings. … Continue reading »

Local Search Growing Faster Than General Search http://www.clickz.com/clickz/news/1705653/local-search-growing-faster-than-general-search The use of localized search services such as Internet Yellow Pages is outpacing generalized Web search when people are looking for location-specific products, services and information, says a new study. The study, performed by comScore Networks and commissioned by TMP Directional Marketing, found that local search grew … Continue reading »

Medical Pros are Winning with Social Media! Dentists and Doctors are driving new patients to their practice monthly at a FRACTION of the cost of traditional local marketing. I’m constantly asked, “Daren, so how are your dentists, surgeons, and family practice doctors getting these results?” “It’s easy”,  I say. “They’re just coming up with $50-100 … Continue reading »